Shiseido

Celebrity and Influencer Seeding & Gifting

Chelsea Collective's co-founder, Valeria Garnica, played a pivotal role in supporting Innovative PR through strategic celebrity and influencer seeding and gifting initiatives for their client Shiseido. Her expertise in cultivating high-impact relationships enabled the agency to enhance Shiseido’s press outreach, elevate event visibility, and strengthen activation engagements.

By leveraging her industry network and keen understanding of influencer and celebrity marketing within the wellness, fitness and beauty space, Valeria helped position Shiseido for greater brand amplification and media presence, ensuring seamless integration of talent partnerships into the Innovative PR’s broader communication strategies. Chelsea Collective offers seeding and gifting expertise to brands and agencies, providing tailored public relations strategies that drive media exposure, event engagement, and impactful brand collaborations.