Chelsea Collective is a cultural strategy consultancy operating at the intersection of research, data, and society.
We work with leadership teams to understand how consumer behaviour is shifting, and translate those shifts into clear strategic decisions across positioning, investment, and growth.
Welcome to Chelsea
Our Team
Valeria Garnica
Co-Founder
Academic and business strategist specialising in consumer behaviour, systems thinking, and strategic decision-making across data, networks, and society. Background in Sociology, Global Media and Communications, and Luxury Brand Strategy from UC Berkeley, London School of Economics and Vogue College of Fashion.
Victoria Smith
Co-Founder
Digital media expert focused on circular systems, design thinking, fashion infrastructure, and market evolution, with a systems-level perspective on value, ownership, and consumption. Background in Government, Environmental Studies, Finance, Entrepreneurship and Sustainability from Georgetown University and Vogue College of Fashion.
Built for Strategic Work
We operate with a focused team of specialists across research, analysis, and strategy, assembled per engagement.