About

Chelsea Collective is a marketing and communications consultancy specializing in brand strategy & execution. We provide contract-based support for brands and agencies, delivering services in content creation, campaign execution, social impact communications, and sustainable storytelling. Unlike traditional consultancies, we don’t just strategize, we implement.

Sustainability efforts—ensuring client messaging, campaigns, and actions resonate with internal stakeholders, external audiences, and consumers while meeting today’s industry standards—are at the forefront of our work.

Meet the Team.

Led by Valeria Garnica & Victoria Smith, experts in luxury brands and integrated marketing communications, we help brands future-proof their positioning with credibility, impact, and consumer trust.

  • Co-Founder

    Valeria Garnica, Venezuelan-Canadian co-founder of Chelsea Collective, brings over six years of experience in crafting high-impact strategies for some of the world’s most prestigious brands, including Coperni, Vogue, and Shiseido. Her extensive experience spans diverse global markets across North America, Europe, and Asia, where she has worked in influential hubs such as the United States, Italy, the United Kingdom, France, Spain, Switzerland and China. This international breadth enables her to provide insights into cross-market dynamics and regional consumer expectations.

    Her consultancy approach is deeply rooted in consumer behaviour analytics, sustainability practices, and ethical frameworks; ensuring that brands not only achieve measurable results but also maintain relevance and integrity in a rapidly evolving luxury landscape. Chelsea Collective is committed to fostering and enduring connections between brands and their audiences by leveraging industry-leading practices, and a future-focused vision.

    Valeria’s work is underpinned by a rigorous academic foundation, with a Sociology degree from UC Berkeley, followed by Masters in Global Media and Communications from the London School of Economics and Luxury Brand Strategy & Business from the Condé Nast College of Fashion & Design in London. This blend of academic expertise and real-world experience allows her to integrate cutting-edge research with strategic foresight. As an Assistant Professor at Santa Barbara City College for over eight years, Valeria also contributes to thought leadership in academia.

  • Co-Founder

    Victoria Smith is a strategist, storyteller, and creative consultant specializing in circular fashion, media, and brand communications. With a background in sustainability, digital marketing, and content production, she has built a career at the intersection of fashion, innovation, and impact.

    As the founder of VFS Creatives LLC and host of Fashion & Founders, Victoria has led projects ranging from interview series and trend forecasting to growth marketing and sustainability research. She has collaborated with industry leaders, from emerging fashion-tech startups to established brands, helping them craft compelling narratives and data-driven strategies.

    Victoria holds a Master’s in Creative and Fashion Entrepreneurship from Condé Nast College of Fashion & Design and a Bachelor’s in Government, Environmental Studies, and Entrepreneurship from Georgetown University, where she was a George F. Baker Scholar. Her education provides her with a unique blend of strategic thinking, policy insight, and entrepreneurial expertise, shaping her approach to brand storytelling and sustainability-driven innovation.

    Victoria’s expertise spans social media marketing, creative direction, digital storytelling, and sustainability consulting, with experience working in London, Washington, D.C., and beyond. At Chelsea Collective, she is dedicated to helping brands define their voice, amplify their impact, and create cultural relevance through media, strategy, and sustainability-led innovation.