Align App x Poosh

Press Campaign

Chelsea Collective’s co-founder, Valeria Garnica, spearheaded the strategic vision and execution of a fitness campaign in collaboration with Kourtney Kardashian’s Poosh. Identifying the opportunity, Valeria cultivated key relationships to establish a partnership that highlighted the importance of women working out differently during each phase of their menstrual cycle. To bring this initiative to life, she engaged fitness influencer, Pilates instructor, and Align founder Bailey Brown, overseeing the production and management of a four-part video series that detailed workouts tailored to the Menstrual, Follicular, Ovulatory, and Luteal phases.

Valeria facilitated seamless coordination between Align and Poosh, ensuring that the campaign met both brands' expectations and needs, including, upholding luxury expectations and brand positioning. Additionally, she collaborated with Bailey on a series of in-depth interviews to ensure that the accompanying articles provided Poosh readers with expertly crafted workouts and well-researched fitness and wellness education, with factual accuracy at the forefront of the project to protect all stakeholders. Through this integrated approach, Valeria played a pivotal role in ensuring the campaign’s success, bridging fitness expertise with a production shot in Bali, Indonesia, and compelling storytelling for a specific target audience.

Chelsea Collective helps businesses in luxury fitness, lifestyle and wellness develop and execute brand partnerships, strategic campaigns, and press initiatives that elevate their presence and impact in the industry.